[PLACEHOLDER: opening paragraph — the scenario. A team's outbound worked fine at a few hundred contacts a month, then broke the moment it scaled.]
It's never the volume
[PLACEHOLDER] Most teams assume more contacts means the tool needs to "handle more." In practice, the tools handle volume fine — what breaks is the handoff between them: enrichment data going stale before it reaches the sequencer, reply detection lagging behind actual inbox activity, CRM fields drifting out of sync with what the outbound tool thinks is true.
Where the cracks actually show up
[PLACEHOLDER] Walk through the three most common failure points: (1) enrichment-to-sequencer latency, (2) duplicate/collision handling across multiple senders, (3) CRM as source of truth vs. sequencer as source of truth.
What a system that scales looks like instead
[PLACEHOLDER] Describe the architecture Stephen builds to avoid this — single source of truth, webhook-driven sync instead of scheduled batch jobs, and monitoring that surfaces failures instead of hiding them.
[PLACEHOLDER: closing paragraph / CTA back to case studies or contact.]